Clay, built by people
Clay certifies.
We are a Clay Artisan Solutions Partner and one of Clay's First 100 partners worldwide. We design, build, and maintain the tables, waterfalls, and workflows your GTM runs on, and train your team to own them.
From raw list to booked call.
ONE TABLE · FIVE STAGESWhat we build in Clay.
Six modules, one connected table. Everything is documented and lives in your own workspace, so the machine keeps running whether we are on retainer or not.
Three ways to work with us.
Clay agency and certified Clay experts for B2B GTM teams
GenFlows is a Clay Artisan Solutions Partner and one of Clay's First 100 partners worldwide, which means we build inside Clay every day for B2B companies that want cleaner data, sharper targeting, and outreach that actually gets personalized at scale. Whether you are just standing up your first table or trying to untangle a workspace that has grown into a tangle of half-finished columns, we design, build, and maintain the enrichment waterfalls, signal tables, and AI workflows your go-to-market motion runs on, and we document every step so your team can own it long after the build is done.
What we use Clay for
Clay is the connective tissue of a modern outbound engine, and we use it end to end. We build target account and contact lists from more than thirty data sources, run multi-provider enrichment waterfalls that push verified-email coverage well past what any single vendor returns, and layer in live buying signals like funding rounds, job changes, hiring spikes, and technology installs so you reach people at the moment they are most likely to buy. On top of that data we build AI personalization with Claygent and prompt-driven columns that research each account and draft a genuine opening angle, then sync the finished, send-ready records straight into HubSpot, Salesforce, Smartlead, or Instantly.
Why work with a certified Clay partner
Clay is powerful precisely because it is flexible, and that same flexibility is why so many workspaces quietly break: credits burn on the wrong steps, waterfalls run in an inefficient order, and one changed source takes a whole campaign offline. As a certified partner we build the efficient version the first time, size your credit plan so you are not paying for coverage you will never use, and structure tables so a non-technical teammate can read and maintain them. You get the depth of an in-house Clay specialist without the hire, and you keep everything: the workspace, the tables, and the playbooks are yours.
What a Clay build gets you
Clay as part of the wider system
Clay rarely works in isolation. Most clients pair a Clay build with our done-for-you outbound, where the enriched data feeds live campaigns, with deeper GTM engineering when the automation runs beyond Clay itself, and with RevOps so the records land in a CRM that can actually use them. Not sure where to start? Book a strategy call and we will map the right build on the spot.
Before you book.
Do we need our own Clay subscription?
Yes, and that is deliberate: the workspace, tables, and credits live in your account so you own everything we build. We advise on the right plan size so you are not overpaying for credits you will not use.
What happens when a table breaks?
On managed engagements we monitor your workspace and fix broken columns, source changes, and API shifts as part of the retainer, usually before you notice. On build-only engagements, the documentation covers the most common failure points.
Can you train our existing ops person?
That is the TRAIN tier. Hands-on sessions inside your own workspace on your real tables, not a generic course. Most operators run independently after 4 to 6 sessions, and we stay reachable for the hard edge cases.
Your Clay tables, certified-built.
Bring us a workflow you wish existed. We will tell you on the call whether Clay can do it, and how we would build it.