Service 02 · Clay

Certified Clay builds.
Enrichment, workflows, and training.

As a certified Clay partner, we design and build the enrichment waterfalls, signal workflows, and automations that turn Clay into a real GTM engine — and train your team to run it. Whether you want it built with you or fully done for you.

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CERTIFIED CLAY PARTNER Clay Artisan Solutions Partner 2026 Clay First 100 Solutions Partner
What we build

Clay, engineered end to end.

01

Enrichment waterfalls

Multi-provider waterfalls that maximize match rates and coverage while keeping credit costs under control.

02

Signal & scoring workflows

Intent, hiring, funding, and tech signals wired into scoring so your best-fit accounts surface automatically.

03

Data & CRM integrations

Clay connected to your CRM, sending tools, and n8n so enriched leads flow straight into live sequences.

04

Custom AI columns

Research and qualification tasks automated with AI columns and custom prompts, validated against your ICP.

05

Team training & enablement

We upskill your team to own and extend the tables, with documented playbooks and live working sessions.

06

Ongoing management

Optional fully-managed operation — we maintain, monitor, and evolve your Clay workspace as you scale.

Why GenFlows

A certified partner who runs Clay in production.

We're not a Clay reseller — we operate Clay every day inside our own outbound engine and for clients across nine verticals. That means the builds we ship you are battle-tested, credit-efficient, and designed to feed a real sending system, not just look good in a demo.

How it works

From blank workspace to running engine.

01

Scope & design

We map your data needs, sources, and target workflows, then design the table architecture and enrichment strategy.

02

Build & integrate

We build the waterfalls, scoring, and AI columns, and wire Clay into your CRM, sending stack, and automations.

03

Train or operate

We hand the system over with documentation and training — or keep running it for you as a fully-managed service.

Ready when you are

Pick a time. We'll meet you there.

30 minutes to scope your Clay build. You leave with a written recommendation within 48 hours.