GenFlows
For MCA, SBA & Commercial Finance Brokers

Guaranteed
funded deals.
Built like a system,
not a service.

Stop dialing dead UCC lists and fighting over shared leads. We build and manage high-volume cold email infrastructure that feeds your closers with exclusive, high-intent applications.

The risk reversal

4 ready applications in your inbox every day. Guaranteed.

Every contact we deliver has been verified against three criteria: active business, minimum $10K monthly revenue, and no prior opt-out. If we fall short in any given month, that month is on us.

Proof in the pipeline

Calendars filled.
Pipelines built.

The metrics behind our outbound infrastructure for commercial lenders.

METRIC 01 /MONTH
300K+

Emails sent per month per client, with automated domain rotation so deliverability holds without burning your brand.

METRIC 02 /MONTH
$1.2M+

Average monthly funded volume for our top MCA and SBA broker partners through our exclusive outbound system.

METRIC 03 PER REP
3x

Increase in sales rep efficiency. Closers spend their time negotiating terms, not leaving voicemails on disconnected numbers.

METRIC 04 INBOX
90%

Deliverability rate maintained across all campaigns. We bypass spam filters and land in the primary inbox of business owners.

METRIC 05 PER REP / MO
10–15

Qualified applications generated per rep, per month. Fully replaces expensive, non-compliant SMS blasts.

METRIC 06 DEAL FLOW
100%

Exclusive deal flow. We never sell shared leads. Every response generated belongs entirely to your brokerage.

How it works

The fastest way to
qualified applications.

From domain procurement to live deal routing. Completely done for you, end to end.

Average time to first application: 24 hours after launching your campaigns.
  1. STEP 01 Data & targeting

    We find them

    We source and triple-validate business-owner emails at scale. Targeting by time in business, estimated revenue, and industry, every address passes three verification gates before it ever enters a campaign.

  2. STEP 02 Infrastructure

    We protect your domain

    We manage 45 to 140+ rotating domains with automated burn-and-replace cycling. Your core brand stays clean while we handle IP warming and spam avoidance behind the scenes.

  3. STEP 03 Copywriting

    We write to them

    Short, direct emails built for the funding space. No fluff. You have capital, they need it. We A/B test angles across working capital, equipment financing, and CRE to maximize reply rates.

  4. STEP 04 Reply routing

    You close them

    Positive replies route instantly to your reps via Slack, email, or CRM. Each rep gets a private workspace. When a business owner says yes, your team calls them within minutes.

/ The handoff

You give us 4 things.
We do the rest.

We handle the compliance, the infrastructure, and the sending. You handle the funding.

01
INPUT

Your ideal borrower

MCA, SBA, CRE, or equipment financing. Tell us who you fund and we'll go find them.

02
INPUT

Your value proposition

Speed to fund, rate, approval criteria. The thing that makes you the obvious yes.

03
INPUT

One onboarding call

45 minutes to align on messaging, segments, and the tone that fits your brand.

04
INPUT

Closers ready to call

Replies route in real time. Your team needs to be ready to pick up the phone within minutes.

// FLOW
Data
GenFlows Infrastructure
Slack Notification
Funded Deal
Revenue calculator

See the revenue
this generates.

Plug in your numbers. Toggle the pillars you genuinely have. We'll show you what an exclusive outbound system pays back at your current offer.

// Pick your vertical (sets defaults)
$
MCA $25K–$150K · SBA $150K–$500K · CRE bridge $500K–$5M+
10%
0.5%15%
MCA brokers earn 8–15 points. SBA 1–3%. CRE 0.5–1.5%.
How strong is your pipeline position? 0 of 4 toggled
Toggle each pillar you genuinely have. This drives your expected reply rate.
65%
40%90%
Of business owners who reply & apply, how many you get on the phone.
20%
5%50%
Of qualified conversations, how many fund. MCA experienced closers 15–25%; SBA/CRE 8–15%.
Annual gross commission generated
$120,000
Per quarter
$30,000
Per month
$10,000
Breakdown
  • Pipeline strengthWeak
  • Leads emailed / month300,000
  • Applications submitted / month15
  • Qualified conversations / month10
  • Funded deals / month2
  • Gross commission / funded deal$5,000
Estimate only. Final numbers depend on ICP fit, offer strength, and sales execution.
Get a pipeline strategy call
Wouter Harink, founder of GenFlows
GENFLOWS // FOUNDER
AVAILABLE
Wouter Harink
Founder · GenFlows Agency
About GenFlows

Hi, I'm Wouter,
and outbound is
what I do.

The alternative funding industry has a massive problem right now. SMS regulations have crippled text blasting. The shared lead market is so saturated business owners hang up before you can introduce yourself.

I built GenFlows because funding companies need a reliable, compliant, high-volume engine that runs independently of third-party lead sellers. We don't sell lists. We build infrastructure.

Our system is designed specifically for the speed and volume that MCA, SBA, and commercial finance demands. You focus on underwriting and closing. We make sure your reps always have someone to talk to.

8+
Funding clients
140+
Sending domains
100%
Exclusive leads
0
SMS blasts
Booking

Pick a time
that works.

Let's look under the hood of your current lead flow and see if our infrastructure is a fit for your brokerage.

DURATION
30 minutes
FORMAT
Google Meet
COST
Free, always
FAQ

The honest answers.

How is this different from buying UCC leads?
When you buy UCC lists, you're calling merchants being harassed by ten other brokers the same day. Our cold email infrastructure reaches business owners before they enter the shared-lead ecosystem, creating exclusive, proprietary deal flow.
What about the new FCC 1-to-1 consent rules and SMS bans?
SMS is becoming heavily restricted, which is exactly why funding companies are moving to cold email. B2B cold email remains highly compliant when executed correctly. We handle all CAN-SPAM compliance and manage opt-outs automatically, so your brand stays protected.
Do you handle MCA, SBA and Commercial Real Estate?
Yes, but we segment the campaigns. The messaging that works for a fast MCA turnaround is completely different from what works for a CRE bridge loan or an SBA 7(a) acquisition. We tailor the data sourcing and copywriting to your specific lending vertical.
How does the 7-Week Sprint Option work?
We offer a 7-week partnership sprint to prove the channel before you commit to a long-term monthly plan. That's 3 weeks of infrastructure warm-up and 4 weeks of active outbound sending, backed by a performance incentive on funded deals.
Will this burn my company's main email domain?
Never. We purchase and warm up 45 to 140+ secondary domains that look identical to your brand but are technically separate. If a domain gets flagged, our automated burn-and-replace system swaps it via API before it ever impacts your deliverability or your main company domain.
Booking · 2 broker slots open this quarter

Cold email works.
Let's make it work for
your pipeline.

Stop relying on dying channels and recycled data. Take control of your deal flow today.